40+ years of big brand DNA applied to your business

We have built modern marketing ecosystems for some of the biggest global brands in the world, and some of the most fun, accessible local brands we’ve found.

Corey and Benjamin started Let's Brand to provide accessible, fractional executive leadership to businesses that needed direction. But our clients quickly asked for more: "You built the roadmap—can you also drive the truck?"

Today, Let's Brand is a hybrid powerhouse. We still provide the high-level strategy, but we now deploy a curated network of elite creative professionals to augment your staff and execute the vision. We are the brains and the brawn.

Our Vibe: We take the work seriously, but we don't take ourselves (too) seriously. It's so much more fun working with people who truly care about turning marketing from a sunk cost into your strongest asset.

Ben and Corey

Just A Couple Of Brandos

Benjamin Hawk

Creative Strategist? Strategic Creative? How about “Couples Therapist for Brands.” For 20+ years, Ben has helped businesses build and maintain mutually fulfilling relationships with the human beings and communities they serve. He helps brands understand and redefine themselves by generating ideas that tap into culture, that radiate value(s), and that travel across spaces, channels, and communities.

Ben can do it all. Brand Campaign. E-commerce. Product development. Innovation. He helped American Express build out new products, services, and benefits. He helped 1-800 Flowers build a new, modern brand strategy. On his watch, BMW and MINI were the best-selling luxury auto brands for seven quarters in a row. He’s been an agency Executive, he co-founded an Innovation consultancy for Verizon, and he’s a Karaoke BOSS.

Corey Higgs

Corey Higgs is a Brand and Marketing Strategist who does more than just wrangle copy and boost influence; he creates magic for CEOs, executives, and entrepreneurs in growing their personal and professional brands. With over 20 years of marketing experience, he has been obsessed with expanding the presence of his clients, whether they’re elite multimillion-dollar brands or amazing startups. With the fervor of a wizard on Red Bull (also a previous client), Corey knows what truly stimulates the senses, evokes emotion, and drives conversions by connecting with the beating heart of an industry and communicating with the people drawn to it.

Corey has worked with companies ranging from Moet Hennessy and Heineken to Sony and Samsung. In addition to expanding corporate visibility and exhilarating brand identities, his clients’ products have been launched in Target, Best Buy, and Apple stores on multiple continents.

but enough about us…