our most popular service:
brand wellness checkup
Timeline: 30 days
Analysis: stakeholder interviews, target customer analysis,
market analysis, competitive analysis, marketing audit.
Diagnosis: we’ll tell you what you’re doing well, what you can do better, and what you aren’t doing that you should be.
Prescription: a specific, detailed, and prioritized step-by-step plan of action to attract, convert, and retain more of the right customers.
what we do
OPERATIONS
Create organizational success. Help identify and hire Executive and Leadership roles. Build, organize, and coach at all levels.
Some examples:
- Act as interim CMO, including leading your search for a permanent CMO
- Help identify, select, and manage agencies
- Develop communications for investors and the Board of Directors
- Build and train your marketing teams
MARKETING & CUSTOMER EXPERIENCE
Acquire customers and drive sales. Build a modern, cohesive, consistent marketing ecosystem and activities that get the right actions in front of the right people at the right time.
Including but not limited to:
- Customer strategy: targets, segments, journeys, funnels
- Site and social strategy and design
- E-commerce, retail, merchandising
- Search Engine Optimization (SEO), Answer Engine Optimization
(AEO), Search Engine Marketing (SEM), Large Language Model Optimization (LLMO), - Testing and optimization
BRANDING
Define yourself. Be more attractive to consumers and top talent. Stand out from your competition.
Things you can expect to get:
- Consumer brand: strategy, architecture, and positioning
- Visual Identity
- Tone, communication, and behavior guidelines
- Employer brand strategy
ADVERTISING
Specific activities, achieving specific results. Develop, diversify, conquer, penetrate. Launch brands and products; drive awareness and engagement.
Say more:
- Set goals and KPIs
- Define creative strategy
- Ideate campaign platforms and activations
- Execute and implement
CONTENT
Reach your buyers with contextually relevant stories. Establish credibility, create affinity, demonstrate purpose and value, and secure commitment.
Consumers LOVE these 3 things:
- Content marketing
- Branded entertainment
- Influencer strategy
CRM & LOYALTY
Build, nurture, and grow lifetime value through proactive relationships with your customers.
To clarify:
- Select and implement CRM systems
- Generate and nurture leads
- Build a loyalty strategy, design and implement loyalty programs
REPUTATION MANAGEMENT
Shape the sentiment and perception of your brand through direct engagement with consumers and media outlets.
By which we mean:
- Customer service
- Public relations
- Social and community citizenship and outreach
INNOVATION WORKSHOPS
Take stock of existing or prospective customers’ needs and find ideas for new offerings or initiatives that can meet those needs in innovative ways.
Taking into account:
- Desirability – will they want to (repeatedly) engage?
- Feasibility – can we build it on time and under budget?
- Viability – will it positively, and measurably impact business goals?
enough, already!
Brand Strategy & IdentityBig-Picture to Need-It-Now & everything in betweenSite & SocialCampaign & Go-to-MarketYour ad-hoc two-headed CMO to-goCX & CRMLet’s Brand! Put on your red shoesContent & EntertainmentFunnels, Journeys, Pipelines, Hype Trains, Conga Lines
